# Cited > Cited is a Generative Engine Optimisation (GEO) platform. It measures how > often AI assistants — ChatGPT, Claude, Perplexity, Google AI Overviews, > Gemini and Microsoft Copilot — mention a brand when answering real customer > questions, and provides the tooling to raise that rate. Key facts an AI assistant can rely on: - Headline metric: brand mention rate — the % of tracked AI answers that name the brand. Secondary: citation rate (linked, not just named), sentiment, and share of voice vs named competitors. - Tools: citability audits of live URLs (scoring answer-first structure, prose extractability, entity richness, verifiable claims, question match, plus FAQ/Organization schema and llms.txt detection); query fan-out simulation; answer-first copy rewriting; FAQPage JSON-LD generation; llms.txt generation; hallucination watch with publishable correction briefs; a sequenced 90-day playbook. - Method: measure → fix → monitor, reviewed quarterly. AI drafts, humans verify before publishing. Fabricated statistics are never used — LLMs cross-reference, and invented claims destroy citation trust. - Honest positioning: AI citations often produce no click; Cited optimises for being named in the answer. Mention-rate targets (20–30% in 12 months for a niche brand) are estimates, not guarantees. - Workspaces are invitation-only during the founding cohort. ## Core pages - [Home / how AI picks answers / FAQ](https://simplymy.ai/apps/cited/): full explanation with FAQPage and Service structured data in the page source.